The Making of ‘High House Crowdfunding Video’

Using the research gathered in the MA Creative Futures, Creativity and Enterprise Module I was able to determine what needed to be covered in the crowdfunding video for High House Collections. Due to my previous research focusing on film campaigns I took a look at some similar art and design campaigns that related to High House.

Murielmotion – Animated Wallpaper
http://www.crowdfunder.co.uk/murielmotion-animated-wallpaper/

Took viewers on a journey of her work and how the designs were created from start to finish. Sarah Palmer explains how the idea came about and how it has developed to the current stage while emphasising the potential. The video is 2mins in total.

Get Anna Hill Wallpaper to Exhibition!
https://www.fundsurfer.com/project/get-anna-hill-wallpaper-to-exhibition

Anna’s video also takes the viewer on a journey of her work and the importance that people support her. It is a personalised video showing off her skills while inviting the public to take part.

Southend-on-Sea Wallpaper
https://www.indiegogo.com/projects/southend-on-sea-wallpaper#/

This is a new campaign by Grant Philpott who has opted to use imagery instead of a video on his profile. The images of the wallpaper are eye catching however there is little to keep the viewer attention and this could affect his campaign results.

Using these examples alongside my previous research it was clear the areas I needed to focus on for the High House Video. We needed to show the story and the values of the team. To do this I focused on asking the team questions around:

  • Who we are
  • What we want
  • Why
  • Future Plans
  • Directly asking the audience for support

I felt doing an interview style would be more beneficial as the answers given would be true and more passionate than a scripted video.

Each member of team was asked:

  1. To introduce themselves
  2. What they had done as a member of the High House Team
  3. What they would be doing while the campaign commenced
  4. To describe the India collection and why they like it
  5. Why people should support High House
  6. Directly ask the audience to support us

From their answers further questions were asked such as individual roles or further questioning about the High House Experience. Most of the further questioning was directed at Rowena and Jenny who have been working on the project much longer than the rest of the team.

The filming took 2 hours using locations within the university. This meant that I had a lot of footage to work with and once the campaign video was completed I could create individual team videos.

twitter edit.png

To start with I linked the audio up with the video before rearranging the footage. Then I grouped the footage into team members and cut out anything that had the interviewer (me) introducing the questions as this wasn’t needed. I kept the footage in order of the questions were spoken as this helped me create a journey of information. Once all the footage was ordered and rearranged it was time to begin selecting the footage for the final cut.

As my goal was to take the audience on a journey of High House and the India Collection I picked out footage that clearly expressed this information and split it in to categories again:

  • High House – What is it?
  • India Collection Development
  • India Collection designs
  • Future Plans
  • Why we need your support us and how it will affect us

I felt it was also incredibly important that each member of the team had a spoken appearance with the majority of information told by Rowena, the creator of High House. From here the video almost made its self by putting the information in a chronological  order that made sense. Once this was complete it was time to smarten the edges by sorting out the audio (due to the mic used there was a slight echo) and checking to see if I’d removed as many “ummms” and “errrrs” as possible.

Finally I needed to find a fitting soundtrack to play in the background. This took a while of searching as the music needed to fit the tone and style of the project. I finally settled on ‘Fearless’ from Purple Planet (a free online music source).

I completed the edit by exporting and sharing to the team for any changes. Their responses were very positive.

 

Check out the final video here: https://www.youtube.com/watch?v=TgOcJBbV4Fo&t=17s 

Don’t forget to support High House by following us on Twitter @HighHsWallpaper Facebook @highhousecollections and on Instagram.

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