Creativity and Enterprise Module overview

For this module I investigated ‘Crowdfunding’ for independent films. This project had a very small timescale and I would have like more time to ask further questions and research further before drawing conclusions. The Christmas period also proved difficult when trying to receive survey and interview responses. I received  two late responses today which I could no longer include in the project. Using my initial gantt chart I stayed relatively on track throughout the timescale. Personal illness did however slow my progress at times but this was overcome at later stages. I felt I developed my academic writing scales due to guest lectures and my project proposal.

Learning Outcomes

I successfully  reached the learning and Problem Solving outcome by researching my subject area using secondary and primary research techniques including books, journals, articles, surveys and interviews. Although I would have liked to do further research and survey/interviews to support my findings. I gained all the information needed in an ethical manner. To further test my findings I designed a crowdfunding campaign by  replicate  results using information gained in the research to improve them further.

Enquiry; Knowledge & Understanding; Analysis was completed by looking at the commercial implications of crowdfunding and directly contacting key study pieces and industry leaders of this field and enquire further about the techniques used such as Max Silverman from Seed&Spark. I used the knowledge gained to understand and analyse the process and development needed to successfully replicate the results and improve them.

I also created case studies by analysing individual pieces and platforms as well as the subject as a whole to gain a wider perspective and full understanding of the subject.

By applying techniques and skills gained to individual product and suggesting improvements that could be made I effectively communicated my results. Reviewing this process and the results by testing the product with the public and industry experts helping me to recreate the results in later projects.

 

The blog has allowed me to reflect on my process and display research gathered. This has been difficult to manage due to the amount of information gathered and the changing outcomes. I have often found that I have moved on to the next point before remembering to blog and therefore not review effectively. I am not a confident blogger but I do feel my writing has improved as the project has progressed.

 

I believe the project proposal successfully explains the themes and methods used to investigate this project. I will be continuing to research the subject further and develop a report after ‘Canary’ campaign. I hope to create an e-book from this information for other filmmakers to use.

Originally I had intended to recreate one profile that took all the best parts from each platform however as my research progressed I realsied that due to the different models and platform functions that this was not possible. I therefore chose two that would be suitable for the film campaign ‘Canary’. If I had more time I would have created a third and then discussed the most successful items needed using further public surveys. I think i slightly underestimated the scale of the project and the avenues I could investigate. If I did the project again I would be more focused and investigate the promoting or rewards chosen rather than crowdfunding as a whole.

For further testing I would have liked to run an actual campaign to gather ‘live data’ rather than theory based and available data.

From this research I believe I would effectively recreate a successful campaign. This will be put in practice for ‘Canary ‘ and High House Collections wallpaper campaign.

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Directors Statement and New Poster

As we come closer to the production and crowdfunding campaign for ‘Canary’ we are now developing our campaign further. My masters is helping me to develop the crowdfunding 15400464_1194374583987415_4225401658624313188_naspect of the project and prepare for the the campaign. To start the new year off we have a brand new poster.

Using a simple format while we have no confirmed cast and moving away from the previously marketed material. The name change is also made more official. It also confirms our director: Jamie Weston.

His current statement outlines the film perfectly and the themes we want to get across to the audience. Have a read below:

Having spent years making documentaries before my first feature, I’ve always been drawn to stories with a strong sense of truth. Stories filled with relatable characters that have a heart and soul. Canary is a film which reaches out and grabs you by the collar within the first page and drags you through the emotional and physical turmoil which my parents generations went through in The North during the mid-1980’s. Influenced by John Steinbeck’s ‘Of Mice and Men’, a writer famed for also dealing with social and economic issues, Canary feels equally verbatim, with current films such as “Billy Elliot”, “This is England” and most recently “I Daniel Blake” drawing on similar themes of poverty and anti-establishment motives against a conservative era government.

At its centre, it is a drama about human relationships, a friendship between cousins; Joseph and Ernest who work at the local mine. Ernest suffers from learning disabilities and struggles to understand the bigger choices that have to be made. The story hits hard as these were real events with bleak consequences which resulted in a formidable future unknown to them at the time. This has been only something we can truly look on now with in hindsight. The hardship these characters’ face highlights the true nature of human spirit with the entire community banding together and helping each other in times of trouble.

This story also defines how the desperate lack of income divided the communities and branded those who had no choice but to feed their families through any means. Something which many who were not familiar with the Miner strikes will be able to relate to at present, with the Syrian refugee migration and the lack of government funding for the low income families. This has resulted in higher numbers of food banks and a record high in homelessness.

This story has a great potential to render the jeopardy each of the miners faced on a daily basis, the sheer perfidy and betrayal they felt Margret Thatcher had done to them and the bond between men. On one side each of them are dealing with the hardship associated with willingly giving up their only source of income, while on the other hand they are uniting to stand against the loss of their occupation as a Miner, as well as hundreds of others like them across the North Visually, I intend to utilise a natural light look, depicting the realistic colours and flavours of the time by shooting in real locations and using real people native to the affected areas. I want to cover the scenes with the widest scopes to the tightest, while discovering new ideas on set when workshopping the scenes with the actors to create most visceral honest performances.

I feel that this is a very important film to be making right now, as the issues brought up in the film are still relevant today with many businesses going bust and the gap between the rich and poor ever growing. It’s a story which portrays how against all, odds the most important thing we have are family and loved ones around us. In an age where uncertainty is rife and education is becoming once again elitist, it’s important to bring to our attention previous events, so we can draw parallels between history and history in the making.”

Jamie Weston, January 2017

 

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