When ever your researching something it is very important to gather primary research. This can be gathered through many formats such as surveys, interviews, group studies etc. I found that to gather the information I need, the best way would be to create a number of surveys and target certain people.
My first survey is designed to investigate why people donate to crowdfunding campaigns and how many people actually donate. http://staffordshire.eu.qualtrics.com/SE/?SID=SV_etCvzKZY6g3XXYV I used very board questions to be able to identify a demographic and theme when people choose to donate. (Survey still available to take).
My second survey is designed to investigate how people run a campaign and how they made there successful. Is there a trend in the way people run a campaign which increases the chance of success? These questions were therefore more specific and allowed people to go into more detail. http://staffordshire.eu.qualtrics.com/SE/?SID=SV_1Y3sumxeJXaxFe5 (Survey still available to take).
My aim is to get 50 responses on the first survey and 25 on the second. To increase my chances of achieving this goal I have distributed the surveys on my social media network, to friend, to family, to colleges and on open forums. I have also sent some directly to people who I know have been involved in crowdfunding.
I will review the surveys over the following three weeks and continue to promote them and send them out to the public.