EXT. STREET. DAYTIME JEFF your average jogger is casually jogging along an average neighborhood street towards an intersection. He has his headphones in and is just concentrating his jogging. NARRATOR Hey Jeff! Are you bored of your boring life? A narrator tries to catch Jeff’s attention by increasingly getting louder and shouting. NARRATOR (Confused) Can you hear me? Jeff! Due to the headphones Jeff carries on jogging. NARRATOR For crying out loud! In frustration a DVD is ’thrown’ by the Narrator to hit Jeff out of nowhere in the back. Jeff stops immediately and looks around finding the DVD behind him on the floor. He picks it up and examines it. Taking out his ear phones he looks the person who threw it. NARRATOR Hey Jeff! Are you bored with your boring life? Jeff drops the DVD in shock realising the voice is coming from all around him. He turns and begins to walk away at a fast pace. NARRATOR Don’t walk away! Jeff continues to walk faster. NARRATOR Here, try this. A DVD is on the pathway in front of Jeff. He cautiously picks it up and examines it closely before looking up clearly unimpressed at the choice of film. NARRATOR Not your type of film? Jeff shakes his head. (CONTINUED)
CONTINUED: 2. NARRATOR Don’t worry there’s plenty to choose from. Jeff turns his head and looks down the path to the right of him seeing a trail of DVDs. He follows the trail while the narrator reals off genres. At the end of the trail Jeff looks down and reaches for the last DVD. NARRATOR There, that’s more like it. Upon picking it up it is actually a tablet device displaying the Netfilx website. NARRATOR But wouldn’t it be better to have access to 1000’s of movies at the same time? INT. Sitting Room. Daytime Jeff is now standing in his sitting room and sits down to watch the TV which is playing the clip from ’George of the Jungle’ - Are you arguing with the Narrator? NARRATOR (over the top of playback) Netflix, watch TV programmes & films anytime, Only £5.99 a month.
To plan shot by shot a short promotional film for an existing online service. Including a script. The film must be?
- Run time 60 seconds
- Contain dialogue and music
By successfully designing a short promotional video, it allows an understanding of what is necessary and needed to create a professional advertisement. By starting with the script, there is a set plot from which to work with. From here, a storyboard and any other necessary documentation can be created.
The script was created by first deciding what product to focus on then researching other media and adverts similar to the product. Humour is one of the most used tricks in advertisement as it is light hearted and makes the product fun. Once this decision was made, more research was done to find what areas to focus on. Advertisement all ways strives to be different so it is re-memorable and eye-catching, therefore the Narrator was used as a character in the film who actively interacts with Jeff a silent character who is the only one show on scree. This simple aspect can also be used in many scenarios making this film very open to adaptation and follow up shorts in the same style. This idea was influenced by the film ‘George of the Jungle‘ directed by Sam Weisman and the interaction with the characters on screen and the Narrator. From here the script was kept simple and imaginative so that it is suitable for people of all ages and entertaining for everyone. It attracts many people and advertises the product clearly. This script was very enjoyable to write due to the humour involved and the fairytale-like structure. The trail of DVDs could be compared to Hansel and Grettle following the bread crumbs and the appearance of the DVDs is very ‘magical’.
Other members of the group included Simon Picken, Laura Humphrey, Jack Fenton and Charlotte Morgan.