November 18th 2013 – 20th Decenber
As part of the Business Modal, students were asked to design an App for a mobile device. As part of this physical designs were needed to be created to be presented with a business plan. This became a fantastic opportunity to develop photoshop skills.
This task was designed so that students are able to constructively plan for a situation which included financing, market research and a development plan for future work. A business plan is used to encourage consumers to invest in a project so the plan had to be convincing, organised and understandable but also unique and different.
To create the designs an idea was created. Then functionality was discussed and finalised. It was important to know how and what the product did before creating a design that complemented it and is simple enough for the public and target market to use.
Basic designs were created first:
Using boxes to mark where functional buttons and images would be. After finalizing the basic design and the maximum pages needed, the colour scheme was decided and images. A more ‘friendly look’ for the consumer market was created. Each individual page must be created including loading pages and ‘About’ and ‘Legal’ pages. Although not all the the printed material needed to be included as this would be finalised in later development of the App when a number of consumers have been brought on board. A logo was also created with the name of the App, this is displayed at the top.
This is a finalized image of a recipe page. It clearly shows a video tutorial with the written instruction displayed below and accessed further by scrolling. It is a simplistic design which is pleasing to the eye and easy to use, suitable for all markets.
EXT. STREET. DAYTIME
JEFF your average jogger is casually jogging along an
average neighborhood street towards an intersection. He has
his headphones in and is just concentrating his jogging.
Hey Jeff! Are you bored of your
A narrator tries to catch Jeff’s attention by increasingly
getting louder and shouting.
Can you hear me? Jeff!
Due to the headphones Jeff carries on jogging.
For crying out loud!
In frustration a DVD is ’thrown’ by the Narrator to hit Jeff
out of nowhere in the back. Jeff stops immediately and looks
around finding the DVD behind him on the floor. He picks it
up and examines it. Taking out his ear phones he looks the
person who threw it.
Hey Jeff! Are you bored with your
Jeff drops the DVD in shock realising the voice is coming
from all around him. He turns and begins to walk away at a
Don’t walk away!
Jeff continues to walk faster.
Here, try this.
A DVD is on the pathway in front of Jeff. He cautiously
picks it up and examines it closely before looking up
clearly unimpressed at the choice of film.
Not your type of film?
Jeff shakes his head.
Don’t worry there’s plenty to
Jeff turns his head and looks down the path to the right of
him seeing a trail of DVDs. He follows the trail while the
narrator reals off genres. At the end of the trail Jeff
looks down and reaches for the last DVD.
There, that’s more like it.
Upon picking it up it is actually a tablet device displaying
the Netfilx website.
But wouldn’t it be better to have
access to 1000’s of movies at the
INT. Sitting Room. Daytime
Jeff is now standing in his sitting room and sits down to
watch the TV which is playing the clip from ’George of the
Jungle’ - Are you arguing with the Narrator?
(over the top of playback)
Netflix, watch TV programmes &
films anytime, Only £5.99 a month.
To plan shot by shot a short promotional film for an existing online service. Including a script. The film must be?
- Run time 60 seconds
- Contain dialogue and music
By successfully designing a short promotional video, it allows an understanding of what is necessary and needed to create a professional advertisement. By starting with the script, there is a set plot from which to work with. From here, a storyboard and any other necessary documentation can be created.
The script was created by first deciding what product to focus on then researching other media and adverts similar to the product. Humour is one of the most used tricks in advertisement as it is light hearted and makes the product fun. Once this decision was made, more research was done to find what areas to focus on. Advertisement all ways strives to be different so it is re-memorable and eye-catching, therefore the Narrator was used as a character in the film who actively interacts with Jeff a silent character who is the only one show on scree. This simple aspect can also be used in many scenarios making this film very open to adaptation and follow up shorts in the same style. This idea was influenced by the film ‘George of the Jungle‘ directed by Sam Weisman and the interaction with the characters on screen and the Narrator. From here the script was kept simple and imaginative so that it is suitable for people of all ages and entertaining for everyone. It attracts many people and advertises the product clearly. This script was very enjoyable to write due to the humour involved and the fairytale-like structure. The trail of DVDs could be compared to Hansel and Grettle following the bread crumbs and the appearance of the DVDs is very ‘magical’.
Other members of the group included Simon Picken, Laura Humphrey, Jack Fenton and Charlotte Morgan.
Making a Business Plan:
- Proposal & Aims
- Product & Service
- Management & Development Teams
- Business Idea & Name
Unique Selling point?
Customers – aimed at? Why? Deliver this by? Choose product because?
- What resources, expertise & equipment will you need to start?
- Business plan 1 & 5 years
Short term financial & business goals + Long term financial & business goals
- Selling Product
which market? – Customers available and current market status = Demand?
Estimated profit in first year – achieved by?
- Contingency Plan
Risks over time?
Overcome or reduce risks?
End with why this product will be successful.
To create a flow chart demonstrating the functionality of an app designed to show how to make a cup of tea. To use common flow chart symbols to show an overview of the processes that are required and the user inputs and the outputs.
This task is designed to see the individual process used in such a simple activity and the choices made when creating the final out come for an individual preference. It enables a visual diagram to follow and how a simplistic activity actually has a larger thought process and all areas must be covered for it to work efficiently and effectively.
Firstly notes were taken to work and the process then the diagram created in a word document.
Tutorial designed by Paul Ottey